Conversions counted before spending
Before any real money goes out, we set up counting for ad calls, phone taps, form sends and online bookings. A keyword then earns its budget by producing inquiries, not traffic.
Google Ads Management
Google Ads management in Westwood, Los Angeles
Google Ads management aimed at people who are actually around campus, the medical center and Wilshire, with job-seeker and patient-portal clicks filtered out. It comes with the Pro plan, while Google bills the ad spend to you directly.
- Search campaigns
- Tight location settings
- Negative keyword lists
- Academic-year budgets
- Call and form tracking
Running Google Ads where every search borrows a university’s name
The phrase people reach for in Westwood is “near UCLA”, and for advertisers that is a mixed blessing. However, the same words also attract searches that have nothing to do with buying: students hunting for the university’s housing portal, people after UCLA Health jobs, patients trying to log in to their records or find the hospital’s phone number. Google’s suggestions show every one of these. So if you bid loosely on a broad “ucla” phrase, a good part of the budget can go to clicks that were never going to become customers.
Good Google Ads management therefore starts narrow. We build each campaign on searches that show a wish to buy, such as “hotels near ucla medical center with shuttle”, “apartments near ucla for rent” or “storage units near ucla campus”, and set negative keywords for careers, jobs, login, portal and similar words before the first dollar goes out. Location settings then limit the core campaign to people who are physically in Westwood and the nearby areas you serve.
Timing follows the academic year and the hospital rather than the weather. Storage, moving and apartment searches climb toward the end of the school year and again before fall. Meanwhile, cafés, barbers and tutors see a rush as each term begins. Hotels and restaurants near the medical center serve patient families all year round, while commencement brings visiting relatives in one short burst. A budget that moves with that calendar wastes much less than a flat daily figure.
- 47,435 UCLA students enrolled in fall 2025
- 520 beds at Ronald Reagan UCLA Medical Center
- $700 per month for Pro, the tier that covers ads
Search demand
Google Ads searches worth paying for, and a few that are not
Google suggestions gathered with US settings in October 2026. Agency phrases for Westwood return nothing, so this list shows what customers set out to buy, and which look-alike searches a campaign should refuse.
Search term
Intent
Why it matters
hotels near ucla medical center with shuttle
High
A family planning around a hospital stay, so they compare a few options with care.
cheap hotels near ucla medical center
High
Price comes first, so the ad and the landing page should state rates honestly.
apartments near ucla for rent
High
Strongest in the months before leases turn over, so budget for that window.
storage units near ucla campus
High
Heavy around move-out, then quiet, so a short, well-timed campaign suits it.
luggage storage near ucla
Urgent
Someone carrying bags right now, so show the ad only while someone staffs the desk.
mcat prep course los angeles
Research
A slow decision across a wide area, so track inquiries rather than clicks.
ucla health careers
Low
Hospital job hunters rather than buyers, so the phrase goes straight onto the exclusion list.
ucla student housing portal
Low
Students looking for the university’s own system, so exclude it.
Begin tight, widen on purpose
Our Google Ads management launches with the smallest setup that can still work: ads shown to people located in Westwood and the neighboring areas you choose, with negatives such as careers, jobs, login, portal and mychart in place from the first day. When that campaign produces inquiries at a sensible cost, we may add a separate one for people planning from farther away, such as relatives arranging a stay near the medical center, so its numbers can be read on their own.
Paid or earned
Google Ads and local SEO side by side
The two keep different timetables. Plenty of Westwood owners buy ads to cover an opening, a move-in season or a new service, then hand the steady months to SEO.
Google Ads
Local SEO
First results
Within days, as soon as tracking works
Builds slowly, mostly over a term or two
Billing
Per click, charged by Google
Our flat monthly fee
Look-alike searches
Filtered with negatives and location
Avoided when pages name the real landmarks
Visitors from far away
A separate, capped campaign
Pages that answer their questions before they travel
When you pause
Leads stop when the ads stop
Visibility still fades, but slowly
Works best for
Openings, move-in weeks, short peaks
Everyday services needed all year
The work
How we run your Google Ads account
Location by presence
The core campaign reaches only devices physically in Westwood or the Westside areas you pick, rather than people elsewhere who simply show an interest in the place.
Negatives drawn from real searches
Careers, jobs, login, portal, MyChart and other non-buying words excluded at launch. After that, we read the search terms report every week for new ones to add.
A budget calendar
Spend raised for your busy weeks, whether that means move-out, the first days of term, commencement or a new menu, and lowered again when demand fades.
Schedules that match staffing
Ads paused when nobody can answer, extended into the late evening for businesses that stay open, and adjusted for weekends.
Wording checked for licensed trades
Ads for dentists, physicians, optometrists, physical therapists and real estate agents reviewed against the relevant California board or department and Google’s own policies, and you still approve every line.
Done carefully
Where your money goes
Ground rules we keep for every Westwood client, written down so you can hold us to them.
Google takes the click costs from a card on your account. Our charge is a set monthly amount that stays put whether your ad budget is small or large.
We open the Google Ads account under your business and give you administrator rights on the first day. Google Ads management comes with the Pro tier, priced at $700 USD monthly and cancelable any month. If we part ways, every campaign, its history and its tracked conversions stay exactly where they are: in your account.
Ask us about your business
- Our fee never scales with your ad budget.
- You can always log in and see everything.
- No automated suggestions applied without reading them.
- No ad that implies a UCLA endorsement.
How we work
From first audit to monthly report
Four steps, used for a boba counter and a dental practice alike.
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01
Survey the ground
An audit of your site and listing, with rankings checked from the Village, North Village and points along Wilshire.
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02
Pick the phrases
Out of everything locals type, we choose the searches worth chasing and match each to one focused page.
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03
Make the changes
Listing, site, content and citation work, starting with whatever should bring customers in soonest.
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04
Report every month
A short note on leads, rankings and next steps, written for an owner rather than an analyst.
Questions
Google Ads questions from Westwood owners
Can we mention UCLA in our ads?
Describing your location is generally fine, for instance “two blocks south of campus”, as long as it is true. However, using the name in a way that hints at sponsorship or partnership is not, and Google’s trademark policy can limit how a protected name appears in ad text.
Do our ads need to run all year?
Not always. For example, a storage operator or mover may get most of its return from a few weeks around move-out and move-in. In contrast, a clinic or a restaurant near the medical center usually does better with steady, smaller budgets. We build the calendar around when your customers actually buy.
Does your fee cover what we pay Google?
No. Google Ads management comes with Pro at $700 a month (USD), and that is all you pay us. Google charges clicks directly to the card saved in your own ad account.
We run a dental office. What can our ads say?
Ads must be accurate and must not promise outcomes. The Dental Board of California licenses dentists, while Google applies its own healthcare policies on top. We keep claims factual, avoid anything that sounds like a guaranteed result, and send each ad to you for approval before it goes live.
Is it worth reaching people who live beyond the Westside?
Sometimes. For instance, hotels near the medical center, MCAT prep courses and specialist practices pull people from all over Los Angeles. That wider audience then gets a campaign of its own, with a separate cap and a separate cost-per-inquiry line in your report.
Is there a minimum commitment?
You can stop after any month. We still suggest giving a new account eight weeks or so, because the first weeks produce little data.
Further reading
From the blog
More on this subject for Westwood owners who want the detail.
Related services
Each service can be hired on its own; plenty of owners start with one.
Industries we do this for
Customers in each field search with their own vocabulary, so each page has its own research behind it.
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